XIAMGaming · YouTube Brand
A complete streaming brand identity for XIAM Gaming — YouTube banner, fox mascot illustration, dimensional wordmark, and a cross-platform social media presence built to convert viewers into a community.
A complete streaming brand identity for XIAM Gaming — YouTube banner, fox mascot illustration, dimensional wordmark, and a cross-platform social media presence built to convert viewers into a community.
Most gaming channels look like gaming channels. XIAM wanted to look like an esports organization — a brand that could grow into merchandise, sponsorships, and a real community, not just a YouTube hobby.
The brief: build a banner and identity system that works across YouTube, Twitch, TikTok, Instagram, Discord, and Facebook — cohesive on every platform at every size.
Every major gaming brand has a mascot. The XIAM fox is rendered in the brand's teal and blue palette — sleek, sharp, with the kind of attitude that says "I'm better than you at this game and we both know it."
The mascot lives on the banner, works as a channel icon, and is ready to go on merch, stream overlays, and emotes without losing quality.
YouTube banners have a specific safe zone challenge — the same image needs to work on a 4K TV, a desktop monitor, a tablet, and a mobile phone simultaneously. Every element was placed with safe zones in mind.