Brand IdentityBomber
A graffiti and mural company needed a logo that lived in the same world as their work — bold, circular, street-art energy with a spray can at the center and hand-lettered type that felt pulled straight off a wall.
A graffiti and mural company needed a logo that lived in the same world as their work — bold, circular, street-art energy with a spray can at the center and hand-lettered type that felt pulled straight off a wall.
Bomber is a graffiti typography and mural company. Their logo needed to embody the culture they work in — not just reference it from a safe distance. A corporate badge with a spray can clip art wouldn't cut it. This needed to feel like it was made by someone who actually knows the culture.
The solution: a circular badge mark that combines bold arched wordmarks, a custom spray can illustration with a calligraphic monogram, and an organic watercolor paint cloud — all working together as one unified symbol.
Every element of the Bomber badge earns its place. Here's what's happening and why.
The palette is pulled directly from the culture — the colors a graffiti writer reaches for first. Not corporate. Not safe. Real spray paint colors rendered in digital.